James Harden and his beard are being courted by Adidas to the tune of $200 million.
After deciding earlier this year that it would not attempt to extend its contract as the NBA’s official apparel provider, opening the door for Nike to swoop in and swoosh up NBA gear after the 2016-17 season for the hefty reported price of $1 billion, Adidas is reportedly gearing up to make a major push to lure one of the game’s top superstars — Houston Rockets shooting guard James Harden — away from Nike and into its stable of endorsers.
The company has submitted a bid of $200 million over 13 years to sign Houston Rockets guard James Harden, sources told ESPN.com. Nike, whose deal with Harden recently expired, has until the end of next week to match the deal or lose him.
A $200 million offer is huge, considering it represents half of what the brand paid for 11 seasons as the NBA’s official uniform supplier. […] With incentives, if the deal is consummated, Harden could very well make more from Adidas in the coming years than the Rockets. Harden signed an $80 million contract extension with Houston in 2012 that goes through the 2017-18 season.