Racism is alive and well and fluently flowing through the veins of the European Whites that run some of our largest brand name companies. Clothing brand, H&M issued an apology after offending the masses by implying that White models convey a more positive image than other ethnic groups.
A resident in South Africa tweeted the Brand and suggested that they represent with more diversity by adding black models to more of their campaigns and H&M responded with a tweet that was in fact received as very racist.
H&M South Africa issued an apology this week for Tweeting a comment that implied white models portray a more “positive image” for the brand.
The brand was coming off of their launch in the country when customers voiced concerns over the lack of diversity in their campaigns. Namely, that there were zero Black models in the campaigns.
And that’s when things really hit the fan. The brand responded to its customers’ concerns by saying:
“H&M’s marketing has a major impact and it is essential for us to convey a positive image. We want our marketing to show our fashion in an inspiring way, to convey a positive feeling.”
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Mediaoutrage– Do you forgive them and accept their apology???