Kerry Washington Is Gorgeous For AdWeek

Kerry Washington adweek a

Kerry Washington is nothing but gorgeous in AdWeek. Peep Game 

Kerry Washington is giving branding secrets in her feature with AdWeek.

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On what she found fascinating about “Confirmation”: One of the reasons I was drawn to the project was because even though the environmental context was similar, this is a woman who is on the opposite end of the spectrum in terms of access and power. That part of it was fascinating for me, to flip the circumstance upside down, to not be an insider.

On THAT abortion scene on “Scandal”: I had no idea that the abortion scene was coming until I turned the page at the table and read it out loud with everybody else.

On getting her childhood friend turned social media manager on board with “Scandal” going viral: I knew from my on the Obama campaign how vital social had been to our being able to elect President [Barack] Obama….I came across an article about the most tweeted-about shows, sent it to Allison and said, “I want Scandal to be on this list next year.” And she said, “In order to accomplish that, probably everybody on the show should be on Twitter.”
I was really aware of the dynamics of being what they call a “No. 1” on a call sheet. I’ve never wanted to come across as bossy or abuse that position with my castmates or with the crew. So I called Shonda and said, “If you ask the crew to go on Twitter, then they’ll do it because you are our boss.” She loved that idea and she didn’t demand, but she encouraged everyone to do it—and of , because she’s Shonda Rhimes, everybody did. We have this show that we were really passionate about, and the truth was the network had only given us a limited [first] season, and we wanted to do what we could on a grassroots level to promote the show because we were so proud of it.